Hey! I'm Sannidhi, founder of SannidhiSEO, based in Hyderabad, India. 

With more than two decades of experience in the IT industry, I have designed, developed, and maintained software across small, medium, and enterprise-scale environments within the Java Enterprise ecosystem. I’ve had the opportunity to work with organizations such as IBM, Convergys, Wipro, and Virtusa. Over the years, I’ve also freelanced and launched three online ventures: two marketplace platforms and one in the travel space.

My journey into Search Engine Optimization grew from a deep interest in how discovery works on the web. Today, I specialize in optimizing websites for Google Search, Bing, and Google Business Profile (GBP). I conduct in-depth audits, create structured short and long-term strategies, and help businesses improve KPIs through thoughtful, ROI-focused implementation. I view rankings as a means to achieve business goals, not the final goal itself.

I also optimize websites and content for AI assistants such as ChatGPT, Gemini, and Copilot, along with AI-driven search features like Google’s AI Mode and AI Overviews. This ensures businesses remain discoverable across both traditional search engines and emerging AI-powered discovery channels.

I’m also committed to social responsibility and provide complimentary SEO services to non-profit organizations whenever possible.

My philosophy toward optimization aligns with the timeless thinking of Eric Ward, a respected content linking strategist whose perspective transcends algorithm updates. He said:

"Google is important, but…online marketing isn’t just about links and Google rankings, and you should never give a search engine the power to control your fate. Your site, app, and all content assets deserve the best chance for discovery via organic search, earned links, social media, selective promotion and beyond. The reality is if you focus less on Google and more on business building strategies, you end up ranking higher at Google anyway."

This holistic mindset influences the way I approach every project — with clarity, sustainability, and long-term value in focus.

Beyond work, I love spending time in nature, exploring new places, enjoying music, playing sports, and staying committed to fitness. I’m also a movie enthusiast and believe I have a good sense of humor. ¯\_(ツ)_/¯