About Website Performance

As SannidhiSEO consultancy services exhibits transparency in writing and actions, this page explains the reasons behind few performance issues with it's website.

24th April, 2021

OK. This is bit tough, but truth is truth and I need to be transparent to clarify matters.

Two days back, somebody in a Facebook group posted (in response to my post) a PageSpeed Insights (PSI) screenshot (for mobile) of this website's homepage and commented that it is not optimized for performance. I agree with that person 100%. Honestly, I knew about it. Like that person, if you too look into PSI data for my website, you too will find pefromance issues (for mobile only) that I do not have any control over except for images for which I shall find time and update them in an optimized format. And, if you look at the PSI score for desktop, the score is 90.

The point to note is that this website is hosted on Google Sites and it is highly restrictive in any type of SEO customization. For instance, it does not allow customization opportunity for even basic elements like title, meta descriptions, font colors etc... And, optimizing JavaScript and CSS page assets are impossible as there's no option to update the code. For instance, PSI recommendations that you see like "Eliminate render-blocking resources", "Defer offscreen images", "Remove unused JavaScript" etc... I have no control over them because as aforementioned there's no option to update the code and I just cannot do anything related to SEO. Hence, PSI score is not good for this website on mobile. But, PSI score for same on desktop is 90 though.

And, did you notice Lighthouse score for mobile and desktop? It averages 90+! Barring "Performance" though. Isn't it impressive? I'm sure you agree. So, if I could accomplish a score of 90+ for other Lighthouse categories, why wouldn't I accomplish same for performance category? Hence, it corroborates my above point that I have no control over the code for optimization. It's up to Google the way it deals with the code. I brought to Goolge's notice my concern about same by replying to Google's tweet regarding an announcement of page experience / Core Web Vitals being made part of ranking signals way back, precisely on 11th Nov 2020. And, hopefully, Google is working on same.

Also, I should mention that having these restrictions, Google Sites is still good for those who wish to prefer security, scalability and nightmares-free-maintenace over customization as offered by other CMSes like WordPress. I have very good experience with WordPress, but still selected Google Sites for aforementioned reasons. Yes, there are restrictions, but I'm fine with them.

I thank that Facebook group member for bringing up the matter as it evoked a thought to share this information with everybody.

To wrap up, for my clients I super-optimize their webpages who are really very happy. As can be seen from below testimonials.

SEO Consultation Services backed by testimonials...

This is just amazing. I'm honestly at a loss of words. I didn't think the audit would be so detailed. Thank you so much for this, I will try and implement the changes as suggested by you ASAP.

Niche: Pets

Location: USA

Thanks for your Report Sannidhi. I have read it entirely and am impressed. We have be interested in your services to help us out with our site if your interested.

Niche: Sports ~ eCommerce

Location: USA

Would you be able to fix this stuff and cost by chance? and thank you again.

Client's reaction after sharing an extensive audit report.

Niche: Mobile

Location: UK


Within days I had a blog post ranking at #2 position! That's without a single backlink!

Google for "spot fake seo consultant" and see for yourself.

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