Manage Fraudulent GBP Reviews

Managing Fake GBP Reviews: 14 Essential Tips & Strategies

Uncover effective 10 Do's & 4 Don'ts to manage fake reviews on your Google Business Profile, safeguarding your reputation and building trust with customers.

12th Nov 20 | 09th Mar 24 | 7 mins read

By Sannidhi

Woman with a pained expression clutching her head in frustration in front of a laptop.

Navigating the impact of fake reviews on your Google Business Profile requires tact and precision. These unwelcome critiques can tarnish the hard-earned reputation of your business, misleading both loyal and prospective customers alike. Even a single negative, false review can deter potential interest, casting a shadow over your business's credibility. Addressing these with care and professionalism is crucial; your business's reputation hangs in the balance. This guide arms you with effective tips and strategies to mitigate, and potentially reverse, the damage inflicted by fake GBP reviews, ensuring your business's integrity remains intact in the digital marketplace.


A. What to Do?

B. What Not to Do?

A. What to Do?

Initiate by authenticating the legitimacy of each review, cross-referencing your sales records to ensure the feedback originates from actual client interactions. If it cannot be traced back to a real purchase or service experience, then it must be considered as a fake review. Otherwise, a verified review should be valued as legitimate customer input, not disregarded as false. This vigilant approach protects your brand's online integrity and reflects your dedication to customer service and continuous enhancement by responsibly managing any negative reviews. Embracing constructive criticism is crucial, and in upcoming content, I will delve deeper into effective management of such negative feedback on your Google Business Profile. Keep an eye on my blog for strategic guidance on upholding your business's good standing in the face of negative review challenges.

Before reporting a review, consider this tip to manage fake reviews, ensure it contravenes Google's content policy, which mandates that contributions reflect genuine experiences and data. Reviews that are purposefully false, contain plagiarized images, stray off-topic, use defamatory language, personal attacks, or present unnecessary or incorrect information breach this policy. Confirm that the contentious review falls under these violations to justify its removal under Google's guidelines. This step is crucial in maintaining the integrity of your Google Business Profile and upholding the quality of information available to your customers.

3. Swift Action on Fake GBP Reviews: Enhancing Customer Trust and Perception

Addressing fake reviews swiftly is crucial. Your prompt response not only demonstrates your commitment to customer service but also can influence public perception positively. When potential customers research your business, seeing your active engagement can mitigate the negative impact of any false claims. This proactive approach reinforces your dedication to maintaining a trustworthy and customer-focused online presence, aligning with Google's best practices for managing your Business Profile effectively.

4. Enhancing Review Authenticity: Requesting Detailed Transaction Information

When replying to a review on your business profile, consider using this tip to determine if it's a fake GBP review. Ask for specific details such as the date, time, and location of the service or transaction, along with any product or service specifics. If it's standard practice for your business to issue receipts, requesting a transaction number can further validate the authenticity of the customer's experience. This approach not only aids in verifying the claim but also demonstrates your commitment to customer satisfaction and diligence in resolving any issues, reinforcing trust among both current and potential customers.

5. Professional Responses to Reviews: A Strategy to Manage Fake Reviews

When addressing a fake review, maintaining a professional and courteous response tone is crucial. A polite reply not only upholds your business's reputation but also accommodates the possibility of a simple mistake, such as a reviewer confusing your business with another due to similar names. This approach not only reflects well on your business's character but also aligns with Google Business Profile guidelines, emphasizing the importance of constructive engagement with all feedback.

6. Flagging Profiles: A United Front Against Fake GBP Reviews

Illustration highlighting a united effort against fake reviews on GBP, emphasizing community collaboration and commitment to authenticity.

Flagging the reviewer's profile is a critical step in combating fake reviews on your Google Business Profile. This action not only contributes to your efforts in maintaining your business's integrity but also collaborates with the wider community to identify repeat offenders. Your proactive stance signals to Google and potential customers your commitment to authenticity and fairness in online interactions. This collective effort can significantly strengthen the case against those who misuse the review system, making every report you make an important part of maintaining a trustworthy online environment for businesses and consumers alike.

7. Team Effort in Review Management: Leveraging GBP and Social Media

Mobilizing your Google Business Profile account team, including Owners and Managers, to flag a suspicious reviewer's profile is a strategic move. Expanding this effort through your social media channels, by sharing screenshots of dubious reviews and asking your followers for support, can amplify the impact. This collective action not only raises awareness but also significantly increases the likelihood of Google taking notice and acting to remove fraudulent feedback. Engaging your community in this way demonstrates a united front against dishonest practices, safeguarding your business's online reputation.

8. Strategic Patience and Escalation: Navigating GBP Support and Social Media

After implementing the initial steps, allow a week for potential withdrawal of fake GBP reviews. If unresolved, contact Google Business Profile support with detailed evidence. Should there be no response within another week, escalate the issue via Twitter, tagging its handle with all relevant details. This methodical approach ensures you've exhausted all avenues, demonstrating patience and diligence in seeking resolution, while also leveraging social media's visibility to prompt action from Google.

9. Balancing Reviews: Enhancing GBP with Positive Feedback

While managing fake reviews, simultaneously boost your Google Business Profile with genuine, positive feedback. Encourage satisfied customers to share their experiences, following up appropriately without being intrusive. A robust, engaging profile not only mitigates the impact of negative reviews but also enhances customer interaction. For strategies to maintain an impressive profile, refer to GBP Ranking Tips In Short And Simple Words for actionable insights. This balanced approach helps overshadow fake feedback and solidifies your business's reputation.

10. Legal Action as a Last Resort: Navigating Fake GBP Reviews with Caution

Close-up of a wooden judge's gavel on a dark surface, symbolizing law and justice.

When confronting fake reviews, suggesting legal action as a last resort can be effective. It's crucial to communicate this in a professional manner, emphasizing the serious impact such reviews have on your business's reputation. If the reviewer's identity is clear, this step often prompts the removal of the false feedback. Moreover, including a note about potential legal consequences can act as a deterrent to others contemplating similar actions. This approach should be handled delicately, ensuring it aligns with both Google's guidelines and legal standards, to maintain the integrity of your business's online presence.

B. What Not to Do?

Ignoring fake reviews on your Google Business Profile is not advisable. Act promptly to address even a single false critique to protect your business's reputation. Unattended fake GBP reviews can negatively impact the perception of both existing and potential customers, potentially affecting your brand's value, sales, and revenue over time. Prioritizing the management of these reviews underscores your commitment to your business's integrity and customer satisfaction.

When addressing fake GBP reviews, it's critical to maintain professionalism in your responses. Avoid any form of threats, as these can backfire legally and tarnish your business's image. Instead, you can mention legal action in a calm and composed manner if necessary. Remember, your responses are public and reflect on your business's values and approach to customer service. Maintaining dignity in your communication protects your reputation and demonstrates your commitment to resolving issues constructively.

Handling fake GBP reviews with grace is essential. Despite the frustration they cause, maintaining a professional and polite tone in your responses is crucial. Avoid personal attacks or abusive language, as your response reflects on your business. Remember, when you reply to reviews, you're not just addressing the reviewer but also showing potential customers how you manage criticism and challenges. Keeping your communication respectful and composed helps preserve your business's reputation and demonstrates your commitment to excellent customer service.

Motivational framed artwork stating 'SOME THINGS TAKE TIME' in a gold font against a white background, angled in a wooden frame on a blue wall.

Persistently following up with Google Business Profile support is crucial. The support team is often overwhelmed, so if you don't receive a response within a week, continue to reach out patiently and constructively. Avoid expressing frustration publicly on support forums or social media. Remember, Google aims to maintain the integrity of its platforms; your detailed reports and persistent, respectful follow-ups are valuable in assisting Google to identify and address issues effectively.


In navigating the challenge of fake GBP reviews, embodying professionalism and persistence is key. This guide has equipped you with a balanced arsenal of tips and strategies to protect and enhance your business's online reputation effectively. From verifying review authenticity to considering legal action, each step reinforces your commitment to integrity. Remember, your actions not only shape your business's image but also set a standard for customer interaction online. Embrace these practices to maintain a reputable and trustworthy presence in the digital marketplace.